top of page
  • Michael Rulfs

Winning Over Talent: The Power of Video in Recruiting

Video is a powerful tool for recruiting top talent to your company. By showcasing the culture, values, and daily life at your organization, you can give potential employees a taste of what it's like to work there before they even step foot through the door.

One of the best ways to use video in recruiting is by creating a company culture video. This type of video should give an overview of your company's mission, values, and the people who make it all happen. It should show the office environment, team building activities, and give a sense of the company's personality. By creating a culture video, you can give potential employees a glimpse into what it's like to work at your organization, and help them decide if it's the right fit for them.


Another way to use video in recruiting is by creating employee testimonial videos. These videos feature current employees talking about their experience working at the company and why they enjoy it. By hearing from real employees, potential hires can get a sense of what it's like to work at the company and what kind of people they will be working alongside.


Finally, you can use video to showcase specific roles and responsibilities within the company. For example, you can create a video that gives a behind-the-scenes look at what it's like to work in a particular department or role. This type of video can be especially effective in attracting candidates who are interested in a specific field or industry.

In conclusion, video is a powerful tool for recruiting top talent to your company. By showcasing your company culture and values, as well as the day-to-day life at your organization, you can help potential employees decide if your company is the right fit for them. So don't wait, start creating video content today and attract the best candidates to your company. To get started, contact us today and let's start creating a compelling video for your company.

A video we created for an Hispanic Heritage Month event at Google. This is one of many ways to use video to highlight culture at your company.


8 views0 comments
bottom of page